Routine By Anush Movsesian
From a loose vision to reality. 360 brand building from ground up.
Anush Movsesian, who is a social media influencer, and a talented cosmetic nurse practitioner had a vision to open her own practice. She approached Iron Ladle to create a brand that reflects her own values and personality. She wanted something that she would fall in love with and still position it to grow beyond just her.
Our Approach
This was a very personal process. At the start, there was no company or team to work with nor a established business history to rely on. We had to go through a lengthy process of learning, collaborating, communicating until we reach a level of trust and understanding to build the strategy and identity.
The Results
A brand name that fits like a glove paired with a sophisticated brand identity that has alignment on all touchpoints.
