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Metro Basketball Campaign 

Creating a series of artistic videos celebrating Metros love for Sparks, Clippers and Lakers.

Metro X CLIPPERS - SPARKS - LAKERS Campaign

Kevani USA: Kevin Bartanian

Friendly Film Works: Ara soudjian

Iron Ladle: Sako Shahinian

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Frame by Frame

To capture a dynamic energy, we decided to illustrate and animate hand drawn graphics frame by frame on top of the footage. Using an iPad and a app called procreate, we were able to bring this concept to life. 

The Combo

A mashup of mediums. 3D, 2D and frame by frame animations were layered with video footage to create this look. 

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