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Metro Basketball Campaign
Creating a series of artistic videos celebrating Metros love for Sparks, Clippers and Lakers.
Metro X CLIPPERS - SPARKS - LAKERS Campaign
Kevani USA: Kevin Bartanian
Friendly Film Works: Ara soudjian
Iron Ladle: Sako Shahinian
Frame by Frame
To capture a dynamic energy, we decided to illustrate and animate hand drawn graphics frame by frame on top of the footage. Using an iPad and a app called procreate, we were able to bring this concept to life.
The Combo
A mashup of mediums. 3D, 2D and frame by frame animations were layered with video footage to create this look.
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