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Nike : Carlos Jones

Nike launched its inspirational campaign, “Sport Changes Everything,” to promote the importance of physical activity in the lives of those who need it the most. We had the privilege of telling the story of Carlos Jones, who rose up from the projects of Texas to playing professional baseball to working as an Ekin Manager at Nike. Jones proved to us and the world that sport does indeed change the course of your life for the better.

The Team

Production Company: Friendly Filmworks
Agency: Iron Ladle
Director: Ara Soudjian
Creative Director: Sako Shahinian
Director of Photography: Garen Mirzaian
Producer: Lisa Tokmajian
Associate Producer: Lara Aslanian
2nd Unit Camera: Shannon Curry
Photography/Gaffer - NIcholas Popkey
Light Assistant: Ana Lucia Espinosa
Drone Photography: Meher Kourouyan, Reel Light Pictures
Editing by: Lara Aslanian and Ara Soudjian
Original Music By: Bei Ru
Sound Design: William Tabineau , Tab Sound Design
Colorist: Nick Sanders

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