Sauro Jewelry | We Stand Apart
An Italian mens jewelry brand that has multiple shareholders across the globe was struggling to find its place.
The 39th Annual Telly Awards
Top tier of entrants
Best across video and television industry
Our Solution
We identified all the stakeholder goals and then conducted an in-depth touchpoint audit to develop an identity package that upholds and respects the deep cultural connection to Italy and the brands rich heritage. We distilled the brand down to four simple elements to created an integrated campaign that was understandable and relatable.
The Result
Emphasizing authenticity, high level of execution and a openness to incorporate found inspiration into our final deliverables, we were able to touch a nerve that truly resonated. The campaign energized the ownership, and the entire internal team, setting a solid foundation to grow the brand.
